About the plan
The Brooklyn Park City Council adopted its Jewel of the North community plan in March of 2025. The plan contains six priority areas informed by community engagement throughout the summer and fall of 2024. The Jewel of the North community plan shapes the daily work of the City to ensure it aligns with resident priorities and remains relevant and responsive to community values. Each priority represents a mixture of aspirational goals as well as ongoing strategies undertaken by the City.
In addition to making progress in each priority area, the community plan will help move Brooklyn Park closer toward fulfilling its mission of a thriving community, inspiring pride, where opportunities exist for all!
Community Engagement
A steering committee composed of Council Members, Commissioners, and City staff guided the development of this strategic plan. This committee helped develop questions to ask the community, identified priority partners, and provided feedback on the language used in the strategic plan.
The facilitated engagement process was centered around three questions:
- If you had three wishes, what would you wish for the city of Brooklyn Park in order for it to be its best?
- What is the City of Brooklyn Park doing well?
- What strengths do you, your family, and your community bring to Brooklyn Park?
The City gathered responses to these questions in person and online. Staff organized community meetings in each Council district, visited several retirement communities, connected with our youth, and strategically door knocked to hear from our community. Through this process, over 800 community members provided feedback to inform this process.
Priority Areas
Inclusive and Engaged Community
Brooklyn Park is a thriving community, defined by a positive identity and image.
- Brooklyn Park is unified with a strong reputation across the region.
- Our community’s activities, events, and services are inclusive, multicultural, and accessible.
- We have connected neighbors who understand and celebrate our unique cultures.
- The City pursues strategic partnerships with community members and organizations.
- The City fosters meaningful engagement opportunities for community members.
Safe Community
Comprehensive and transparent public safety services create a sense of safety throughout the community.
- First responders are equipped to respond to all types of emergencies.
- Public Safety professionals build legitimacy with the community in every interaction.
- The City is a leader in innovative public safety approaches.
- Prevention and intervention strategies for youth are of the utmost importance.
- The City is a catalyst for systems and policy change in public safety.
- The City engages all residents to contribute to public safety.
Equitable Outcomes
The City maintains a focus on equity to remove barriers, address opportunity gaps, and build more just systems.
- The City’s decisions and policies are guided by a racial equity lens to remove barriers.
- Quality recreation facilities and responsive programming for youth and families inspire activity for all interests and abilities.
- Aging adults have services and amenities to thrive and age in place.
- The City supports its emerging workforce to obtain the training and support needed to get and keep a living wage job.
- Community members have access to quality food, employment, healthcare, housing, and education to overcome life challenges.
Beautiful Places
Unique amenities, art, and quality infrastructure make Brooklyn Park a community of choice.
- Brooklyn Park residents and business owners do their part to maintain clean and attractive neighborhoods, corridors, and commercial destinations.
- The City maintains and invests in quality green space, amenities, and natural resource preservation.
- Residents and visitors are served by reliable utilities, transportation network, and infrastructure.
- The City maintains and develops robust transportation options of all types.
- We are a leader in environmental sustainability, increasing the community’s resilience to a changing climate.
Thriving Economy
Brooklyn Park is home to an inclusive economy where people and businesses can prosper.
- Our rich diversity is showcased through our vibrant arts, food, entertainment, and retail offerings.
- Aging neighborhoods and commercial centers are revitalized through continuous investment.
- The City capitalizes on opportunities to expand and diversify Brooklyn Park’s tax base and workforce.
- Businesses and organizations of all types, sizes, and specialties start, stay, and grow here.
- Neighborhoods are well-maintained with quality housing for all ages and incomes integrated throughout the community.
Innovative and Responsive Government
The City continuously seeks creative solutions to drive effective service delivery.
- Elected officials, commissions, and City staff reflect the diversity and values of the community.
- The City effectively manages its resources.
- City information is clear, and accessible to all.
- The City is innovative and recognized as a great place to work.
- City staff are responsive to community needs and strive for an excellent customer experience.