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Before and after of website

Brooklyn Park unveils new customer focused website

Brooklyn Park, (MN) – 10/15/2019 – Mayor Jeffrey Lunde announced today that the city has a new website that is more user friendly, clean and accessible to enhance user experience. Since 2017, the city has worked on a website overhaul to improve search function, make the site more engaging, easier to navigate and appealing to the eye.

“Our new website looks nothing like a typical government website. It is colorful and easy for customers to get to where they want to go quickly,” said Lunde. “Our past website was outdated and in need of a refresh. I think users will be pleased and enjoy this new site.”

The new and improved features include:

  • Improved search function
  • Police open data: BPPD traffic stop data by race, gender and neighborhood
  • Easy-to-access contact information
  • Quick access to popular services
  • Community stories that feature things happening in the city
  • Instagram gallery
  • Finding what you need quickly based on who you are (residents, businesses, visitors)
  • Simpler design that’s easier to read

The city contracted with web development company, Red Rokk to design the website.

“We are proud of our new website. It will be engaging, provide better user experience and showcase all that Brooklyn Park has to offer,” said Lunde.

About Red Rokk:
Founded in 2011, Red Rokk is a team of digital marketing experts headquartered in Bellingham, WA. Red Rokk creates memorable marketing strategies and websites by combining a datadriven
approach with great design. They develop a unique look, feel and experience that connects with the target market while providing clients with analytics to track and meet their goals. Red Rokk’s websites are intuitive and modern while also being flexible and easy for clients to update. Their innovative designs combined with a highly refined, on-time, on-budget process has garnered national attention. From encouraging card sign-ups at a library, to giving a fresh identity to a college, to boosting economic development in a community, Red Rokk’s is proud to put their passion for design and marketing to work to grow and promote organizations like the City of Brooklyn Park.

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